In response to the appalling news about Abercrombie & Fitch proposing to open a children’s store on Savile Row, The Chap has decided to take a stand.
We have created a Petition, targeted at Wesminster Council, which we will present to them when enough signatures have been collected. We urge you to sign – it takes about three seconds and by doing so, you will be contributing in no small part to preserving 200 years of bespoke tailoring tradition on Savile Row.
A letter has also been written to London Mayor Boris Johnson, in the hope that he will understand how foolhardy this move could be, not only for the future of bespoke tailoring but also for the London tourist industry. Visitors to the capital do not come all the way here, put up with overpriced hotels and an appalling transport system, only to roam aimlessly around the same dull chainstores they can find in any other city in the world. Many of them come to London to see where Beau Brummell had his waistcoats made – which we are pretty certain was not Abercrombie & Fitch.
Sign the petition here: www.petition.co.uk/save-savile-row-from-abercrombie-fitch