England Team Reverting to Knitted Jumpers
In a bizarrely pleasing volte-face, the England cricket team have decided to stop wearing ridiculous synthetic “clima-cool” garments and revert back to proper cable-knit jumpers, to keep the chill off after sunset for that long walk back to the Pavilion.
The decision to stop having Adidas provide their new fangled modern tops did not, however, come from the team itself, but from Adidas. The German sportswear company has been the England and Wales Cricket Board’s (ECB) kit supplier since 2008; but the firm has decided to shift the brand’s sports sponsorships strategy more towards association football, including a £750m shirt deal with Manchester United.
American sportswear brand New Balance will replace Adidas and have promised to ditch the controversial synthetic white clothing used by England since 2008. England will revert to their traditional cream Test match kit this summer, with the Three Lions restored to the centre of an old-fashioned cable-knit jumper. The New Balance kit will be worn for the first time at the men’s one-day international series against Ireland on 5 May.
It is disappointing that the contract hasn’t gone to a British manufacturer, especially since the new kit sees a return to traditional cricket wear. There are plenty of British makers of cable-knit cricket jumpers, including the ones sold by www.kit-kaboodle.uk