Founded by Gary Seaward and Mark Stearn, who met while working at Turnbull & Asser, Seaward & Stearn is a British menswear and accessories brand that started making ties and now produces pocket squares, shirts, scarves and occasionally knitwear. Mostly sold through retailers in the UK, US and Japan, every year Seaward & Stern hold a couple of sample sales at their London workshop.
Gary and Mark have been operating from their small workshop on a side street in the shadow of London Bridge since 2003, with a team of 25 tie makers and seamstresses. New apprentices can take up to 15 months to perfect the art of tie making, and there are plans to run more structured and defined apprenticeship schemes in the future.
Seaward & Stearn started out producing ties of behalf of a number of famous English firms but in 2016 they established themselves as a British brand in their own right, and this has been successful. With no bricks and mortar outlet of their own, they rely on online sales, which means that their occasional sample sales have become the highlight of many British dandies’ diaries. The last sample sale was a five-day event in June, so many new items will make their appearance in the Pre-Christmas sample sale on 22nd-24th November. Prices are all slashed, so jackets with elbow patches are recommended, in order to shove your way through the eager menswear seekers.
SEAWARD & STEARN
Pre-Xmas Showroom Sample Sale
Thu-Fri 10-7pm, Sat 10-2pm
22 Magdalen Street