Savile Row Threatened by Invasion of the Hoodie Snatchers

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AbercrombieAbercrombie & Fitch has lodged plans with Westminster Council to open a children’s store on Savile Row. With its flagship store currently situated at Burlington Gardens, the American retailer – which manufactures casual wear (including hoodies) for youths – is determined to plant its off-shoot brand Abercrombie Kids around the corner “in plain, spoilt-brat view” of London’s historically elegant British row. Surely this American superstore selling homogenous outsourced casual clothing would have a far more suitable home in, say, a dungeon hundreds of feet below Westminster?

According to reports, neighbouring tailors are formally objecting to Westminster Council on the grounds of this retail development being hideously out of character with the Row. One anonymous tailor said, “I don’t think anyone objects to moving forward, but a chain store selling crappy clothes to ghastly people isn’t really the direction in which we should be travelling.”

David Coleridge of H. Huntsman & Sons wrote, “The arrival of Abercrombie & Fitch at the end of Savile Row would dramatically change not just the tone but the safety of the street.” Considering the pushy hordes of European and American tourists already camped in front of A&F’s flagship doors, not to mention the stink of cologne wafting out of the building at all times, Mr. Coleridge has a point.

We chaps are counting on Westminster Council to come to their senses and revoke A&F’s application. Please sign our petition to keep Abercrombie & Fitch off the Row: Save Savile Row From Abercrombie & Fitch


The Chap was founded in 1999 and is the longest-serving British magazine dedicated to the gentlemanly way of life, with its own quirky, satirical take on a style that has recently entered the mainstream.

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